Blue Ocean Strategy & Innovation

Understanding blue ocean strategy through real-world cases.

I’m an award-winning Institute Executive Fellow, a research fellow, at the INSEAD Blue Ocean Strategy Institute.

I write cases, software, and also consult on blue ocean strategy.

I’m an American based near Paris though work around the world, especially in the US.

Please sign up for my blue ocean newsletters and don’t hesitate to contact me at or connect with me if you’d like to learn more about blue ocean strategy.

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